I worked for Surety Systems from 2015 to 2016. I was tasked with re-designing their website from scratch and establishing marketing processes and goals. I put reporting metrics in place for their website and email, and began to collect business-critical data. This data helped improve subsequent marketing efforts.
Traffic was increased over 150% in the time that I was there, over 45%of the traffic came from organic search, and the website became a viable business funnel element. Before the redesign, there was no ability to contact the company. After redesign, the website was directly responsible for 3 B2B contracts in a half-year’s time.
I was also able to create conference and hard mailer materials, giving the business a cohesive brand identity throughout all channels.